Sustainability is not just a trend or a new fad, it is about the ongoing responsibility we all have for ensuring that our businesses have a positive impact on the environment and on the communities we operate within. As the European Union’s Review of Sustainable Development Strategy, 2009 puts it:
‘Sustainable development stands for meeting the needs of present generations without jeopardizing the ability of future generations to meet their own needs – in other words, a better quality of life for everyone, now and for generations to come.’
Sustainable businesses operate in a way that is in balance with the wider environment. They demonstrate by their actions concern for the impact they have on employees, suppliers, customers and the broader community. A sustainable business does not just care about today, but about its environmental impact in the years ahead.
But what about the business’s responsibilities to its shareholders and employees? Surely going down the sustainable route will have a negative impact on the bottom line? The fact is, however, sustainable development happens to make good business sense. Adopting a sustainability strategy for your business can lead to:
At Write Centre we are trying to do our bit for the greater good by promoting sustainable development. To this end we are offering:
The climate change clock is ticking; isn’t it time your business faced up to the challenge of sustainability? To quote the US Environmental Protection Agency:
‘Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.’
Image courtesy of Friends of the Earth
‘Sustainable development stands for meeting the needs of present generations without jeopardizing the ability of future generations to meet their own needs – in other words, a better quality of life for everyone, now and for generations to come.’
Sustainable businesses operate in a way that is in balance with the wider environment. They demonstrate by their actions concern for the impact they have on employees, suppliers, customers and the broader community. A sustainable business does not just care about today, but about its environmental impact in the years ahead.
But what about the business’s responsibilities to its shareholders and employees? Surely going down the sustainable route will have a negative impact on the bottom line? The fact is, however, sustainable development happens to make good business sense. Adopting a sustainability strategy for your business can lead to:
- Enhanced brand image and a positive impact on public relations
- Reduced energy bills
- Improved employee morale; people like to be able to take pride in the company for whom they work
At Write Centre we are trying to do our bit for the greater good by promoting sustainable development. To this end we are offering:
- FREE copywriting support to local voluntary environmental groups. The number of such groups we can support at any one time is limited, so it’s a matter of ‘first come first served’; and
- Special reduced terms for local businesses who need copywriting input to help them adopt and promote a sustainability strategy
The climate change clock is ticking; isn’t it time your business faced up to the challenge of sustainability? To quote the US Environmental Protection Agency:
‘Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.’
Image courtesy of Friends of the Earth
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